Void Hair Care is a chemical-free hair product, with an inspirational brand that communicates excitement, without losing its focus on being a healthy alternative.
Creative direction, digital & print design
• Brand identity
• Packaging
• Website
SINGLE PRODUCT WEB-STORE
Designed with a mobile-first approach and stripped of all unnecessary elements, the site presents the product in a ludic harmony by balancing opposites like dynamism and inertia, and combining bright and saturated images with monochromatic ones.
Brand identity
Modular and versatile, with a logo that combines opposite gestures found in the malleability of hair and the structural geometry of a beehive. The imagery plays with textures that resemble hair macrophotography.
Brand identity
Modular and versatile, with a logo that combines opposite gestures found in the malleability of hair and the structural geometry of a beehive. The imagery plays with textures that resemble hair macrophotography.
THE PACKAGING
The main direction for the packaging design was being able to combine a fun and contemporary approach with an almost medicinal feel. Another factor was making conscious choices for containers and small-quantity label printing, hence the paper jars and digitally printed labels.
THE PACKAGING
The main direction for the packaging design was being able to combine a fun and contemporary approach with an almost medicinal feel. Another factor was making conscious choices for containers and small-quantity label printing, hence the paper jars and digitally printed labels.
THE HAND
To make the most of a small budget, and to stay true to the brand’s values, instead of appealing to the overused resources of often questionable “online transparency” or making a brand “human”, the human aspect of the brand is represented by a gloved-hand that acts as a website cursor, and also as a receptacle to show the actual product.
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