Info – Zac Paul

Designer & Art Director

z@zacpaul.com

My career began in publishing, where I developed a foundation in visual storytelling, typography, and editorial systems. Over the past decade, that background has expanded into branding, digital marketing, and creative systems—helping brands create cohesive experiences across identity, campaigns, email, and digital channels.

I enjoy building design systems that balance strong visual thinking with practical business needs, creating work that is both memorable and scalable.

SELECT CLIENTS & PARTNERS

Beats Electronics, Vox Media, Linksys, Khan Academy, 21st Century Fox, and a variety of startups.

What I Do

Brand Identity & Visual Systems — from positioning through visual language
Campaigns, Advertising & Email — digital marketing & lifecycle creative
Art Direction & Creative Leadership — guiding teams, stakeholders, and external partners
Scalable Design Systems — repeatable assets and frameworks

I bridge design craft and strategic thinking so creative work doesn’t just look good — it works within real business contexts.

Background

I studied Graphic Design and Art Direction at AAAP in Buenos Aires, where I worked hands‑on in screen printing and letterpress before moving into agency and in‑house roles. The blend of analog craft and modern digital practice informs my design lens.

CURRENT INTERESTS

I’m constantly exploring motion design, visual systems, design history, and creative thinking techniques to keep my work grounded in both tradition and current practice.

How I Work

I approach problems with clarity first — defining constraints, goals, and frameworks before jumping into execution. The aim is always strategic, dependable design that teams can reuse, adapt, and evolve over time.

BEYOND DESIGN

I grew up skateboarding, riding bicycles, drawing, and painting—activities that continue to shape how I think about creativity, exploration, and problem-solving today.