Info – Zac Paul

z@zacpaul.com

My career began in publishing, where I developed a foundation in visual storytelling, typography, and editorial systems. Since then, I've worked across branding, digital marketing, and art direction for companies ranging from startups to global brands.

I enjoy building design systems that balance strong visual thinking with practical business needs, creating work that is memorable, useful, and built to evolve.

SELECT CLIENTS & PARTNERS

Beats Electronics, Vox Media, Linksys, Khan Academy, 21st Century Fox, and a variety of startups.

What I Do

Brand Identity & Visual Systems — from positioning through visual language
Campaigns, Advertising & Email — digital marketing & lifecycle creative
Art Direction & Creative Leadership — guiding teams, stakeholders, and external partners
Design Systems & Frameworks — repeatable assets and tools

I bridge design craft and strategic thinking so creative work doesn’t just look good — it works within real business contexts.

Background

I studied Graphic Design and Art Direction at AAAP in Buenos Aires, where I worked hands‑on in screen printing and letterpress before moving into agency and in‑house roles. The blend of analog craft and modern digital practice informs my design lens.

CURRENT INTERESTS

I'm continually exploring motion design, visual systems, design history, and creative thinking—interests that keep my practice grounded in both tradition and experimentation.

How I Work

I approach problems with clarity first — defining constraints, goals, and frameworks before jumping into execution. The aim is strategic, dependable design that teams can reuse, adapt, and evolve over time.

How I Work

I approach problems with clarity first — defining constraints, goals, and frameworks before jumping into execution. The aim is always strategic, dependable design that teams can reuse, adapt, and evolve over time.

BEYOND DESIGN

I grew up skateboarding, riding bicycles, drawing, and painting—activities that continue to shape how I think about creativity, exploration, and problem-solving today.