Brand & Growth Design Lead 

z@zacpaul.com 

I help brands and teams build design systems that feel cohesive, scale well, and support measurable business goals.

With over 10 years of experience across digital, print, and motion, I’ve led and executed design for growth‑oriented companies, complex platforms, and evolving brand systems. I’m as comfortable shaping visual identity as I am building frameworks that serve ongoing marketing and product needs.

SELECT CLIENTS & PARTNERS 

Beats Electronics, Vox Media, Linksys, Khan Academy, 21st Century Fox, and a variety of startups.

What I Do

• Brand & Identity Systems — from positioning through visual language
• Digital + Growth Creative — email, paid media, campaign systems
• Art Direction & Collaboration — guiding teams and external partners
• Design Systems that Scale — repeatable assets and frameworks

I bridge design craft and strategic thinking so creative work doesn’t just look good — it works within real business contexts.

Background

I studied Graphic Design and Art Direction at AAAP in Buenos Aires, where I worked hands‑on in screen printing and letterpress before moving into agency and in‑house roles. The blend of analog craft and modern digital practice informs my design lens.

Continued Learning

I’m constantly exploring motion design, visual systems, design history, and creative thinking techniques to keep my work grounded in both tradition and current practice.

How I Work

I approach problems with clarity first — defining constraints, goals, and frameworks before jumping into execution. The aim is always strategic, dependable design that teams can reuse, adapt, and evolve over time.

© All right reserved Zacarias Paul - zacpaul.com